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Signage that should be displayed in your licensed premises if you operate the Challenge 25 policy.
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Challenge 25 is a policy that is generally practised by off-trade licensed businesses such as supermarkets, convenience stores, and any other company that sells alcohol to be taken away before being consumed.
To reduce strain on your staff and decrease the risk of breaking the law, displaying Challenge 25 signage can help discourage underage patrons from attempting to buy alcoholic beverages. You can position this behind the counter, at the entrance, next to the products on the shelves, or anywhere else you feel it will have the desired effect.
Download and print this free sign by filling in the form.


Download our World Cup 2026 licensing guide with TEN deadlines and trading hour extensions for licensed premises.
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Submit your Temporary Event Notice online. Guidance, deadlines and an easy-to-complete form to support festive and year-round events.
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Stay compliant with our licensing checklist—covering key requirements to help you avoid penalties and meet regulations.
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This document lists relevant offences under the Licensing Act 2003 for personal licence applications and renewals.
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This free comprehensive guide includes policies, staff training and a number of free downloadable posters.
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This free download details the six steps to acquiring a personal licence for the purposes of selling alcohol.
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